As the growth of Fishidy’s online fishing community continues to increase, the company’s willingness to diversify into new segments of angling and leverage industry expertise also continues to impressively evolve.
The recent addition of Simms Fishing Products CFO, Weston Fricke, to Fishidy’s Board of Directors proves to be an important move that will provide notable leadership and input from one of the most respected and well-known brands in the fishing industry.
”As an angler and a member of the fishing industry, I am excited to work with the Fishidy team. Building a social platform that further enhances an angler’s experience on the water aligns with my personal and professional passions and I look forward to the journey with Brian and his team,” says Fricke.
Fricke not only offers a new element of experience in the fishing industry’s retail market, but also brings a wealth of knowledge as an entrepreneurial-minded executive who has guided a variety of growth oriented companies into becoming successful organizations over the last 20 years.
“The entire Fishidy team and Board of Directors is thrilled to have Weston on-board,” says Brian Jensen, Fishidy CEO. “His industry experience, financial acumen and track record of scaling and growing businesses will be a major asset in the continued development of Fishidy’s own brand and company. We are very excited to have Weston join us on our adventure!”