Fishing Tips

Fall is the prime time to fish for most fish species in Wisconsin. The days are getting shorter and the water is cooling down signaling that winter is not that far away. It’s the time of the year when...

As the ice fishing season wraps up in the retail world, retailers start having sales to make room for open water gear - including shacks. I am often asked “what is the difference between the hub and the trap style...

I've been approached many times this year by people asking me different questions about how weather conditions impact fish behavior, and the biggest question seems to always be around the topic of Barometric Pressure. Quite frankly, there's a lot...

Why is color of a lure important? While some colors seem to always produce fish, selecting the correct color is very important. Matching the species of baitfish in your lake or region is essential and also keeping true to several...

How an Old-School Bait is Becoming a New-School Trend Just about every serious Midwestern walleye angler has at least one rusty, bent, chipped up blade bait, silently corroding at the bottom of the boat. Whether it is a Sonar, a...